I’m finally happy enough to launch it. So here it is. Of course I’ll be polishing the site some more over the coming months, but I’m itching to move on to other projects that have been kept waiting.

My previous design

Why a new site?

I had just finished my previous design, and was very proud of it. I showed it to my brother who just threw up all over it. At first I was just going to ignore his comments, but then I really thought deeply about what he’d said, sifted through his comments, and extrapolated what he really meant when he said certain things.

It made me realize that I had gone about the entire design process for that site completely wrong. I needed to seriously rethink my methodology. So I pondered and looked to where I could make improvements.

Goals

I thought about what the purpose of the site was and what I was trying to accomplish. Once I set my goals, I realized my current design wasn’t achieving them, primarily because I hadn’t thought very hard about what the site should do. I had just sat down and started running. I think I still came up with something pretty, but pretty isn’t always meaningful. I want design that is meaningful. That will make an impact. That will achieve results.

I don’t like it when people tell me that I’m here to “paint pretty pictures”. I solve problems. I solve business needs. I bring results. It often happens to be pretty. But pretty isn’t the goal. Effective is.

A time to think

I appreciate these times because I get to reflect on my design process and really think about what is working and what isn’t. I looked around the web. I thought hard. I tried to see what other designers were doing, and meditated some.

So I came up with a new process. It seemed to me that the designers I really respect seem to spend a lot more time thinking about their Design before they start and along the way. They can explain why made their choices. So I tried the same thing. I thought. It thought a lot more at each step of the way. I tried to have good design rationale for everything I did. Some things of course, I just did because I wanted to, but that’s part of the fun of it. I think it worked better for me. You be the judge.

In the next few weeks I’ll be talking about my new design process. I’ll be taking a look under the hood of thise and talk about what went into building it. Starting at custom built RSS feeds, Image Replacement, Grid based design and CSS etc.

Until then…